Internet Marketing South Coast NSW - Why South Coast Vacation Packages ?Internet Marketing South Coast NSW Why did we build South Coast Vacation Packages for Internet Marketing ? Since opening our small boutique accommodation business, The Bower at Broulee, we've observed a very rapid shift in the way our prospective and returning guests do their research and recommendations of placing to stay and holiday. This trend towards on-line research and booking occurred quite rapidly and therefore, to a very large extent,traditional marketing methods very quickly became outmoded for the vast majority of our prospective guests. This left an opportunity for a new breed of internet marketing companies to emerge who began to offer short term accommodation via the internet. Locally, Wotif.com led the charge in terms of producing business results with a very simple interface and a focussed strategy to offer last minute accommodation with a compelling "value for money" proposition. Meanwhile, we found that that many of our guests were interested in a package of experiences to complement their stay with us on the South Coast.In fact, as part of our market research prior to and following the opening of our business, we've spent a considerable amount of time touring the South Coast to learn form our competitors, and take the opportunity to experience the activities and tours available on the coast, for ourselves.This enabled me to begin to build a library of recommendations [with links where possible] for the convenience of our guests to assist with their research prior to visiting us. We also learned that for our business to survive and prosper, the number one marketing requirement was for our own website [and those of our marketing partners] to produce a significant volume of highly targeted traffic with a strong propensity to actually make an enquiry which led to a booking ! Check the traffic on any website We had a very limited marketing budget and some very limited knowledge of the mechanics of building a website [and even less skill or aptitude for graphic design].However, to our enormous relief, our efforts to promote what we would hope to be able to say is a "high quality product in a tightly focussed niche market" were rewarded with some very encouraging results in terms of enquiries, bookings and sales from our 'do it yourself' internet marketing efforts. Over the years, we've been through the mill and grappled all of the following [and more !]
If so, you're not alone ! We've been wrestling with these issues [and more] ever since we started using PC's and Windows software in the last century !! We then set about adding the various components of an online marketing system including Keyword Research Tools, site statistics tools, "opt-in" electronic newsletter[s], special offers and promotions, SPAM checking tools, reciprocal link building strategies, blog builders, tools for searching for missing files & emails, etc. This was OK as far as it went, but in each case, we had to research the market for each element of our overall solution and then integrate it into our pre-existing website platform. This proved to be very time consuming and naturally we ran into various obstacles and pitfalls along the way.After 10 years of working on the site [including a cosmetic "revamp" by a professional webmaster/graphic designer, we have been quite happy with the on-going return on investment from the site. However, during that time, we observed many [small and large] businesses attempt to transition their marketing efforts into the online world with a very high rate of failure. Therefore, we set about studying what made a few businesses succeed in the online world while so many others failed. As we began to accumulate this information,we saw the opportunity to share and discuss this with other people who were interested in getting business results from their on-line businesses. Pretty soon, this led to us being asked for advice on how they could "fix my website" to attract more traffic and Targeted Internet Marketing Services was born to provide a consulting service to assist these businesses to succeed with their electronic marketing strategies. We also observed that the various local Tourism bodies were steadily evolving their processes and systems to move toward this new internet marketing model. However, the scope of these organisations was to promote tourism and accommodation within their local government boundaries and hence their branding was necessarily limited to promote the advantages of their particular district, rather than the South Coast as a regional destination. Meanwhile, a number of private companies had developed websites to promote the South Coast generally [with varying levels of success], or a particular element of the Coast such as South Coast rental accommodation. We felt that an opportunity existed to develop an online business for the South Coast region that is designed to promote packages of specialty experiences, including but not limited to an accommodation component and a range of activities and services to meet the guests particular interests and needs. In other words, one great website for tourists that brings it all together in one place, and will ultimately enable the guest to make all of their travel arrangements and bookings for accommodation, activities [and if applicable transport] within the one booking system interface. We decided to do this with a personal touch, based on our own research and experiences within the region and giving the opportunity for both previous guests and visitors to the regionas well as local tourism businesses to add content and details about their own experiences and/or their offering to the visitor or guest. To do this, we felt we need to find a platform that would provide an integrated set of internet marketing services that would enable us to succeed in attracting quality traffic in an already fairly crowded market. So far, the results have been very encouraging, with traffic building rapidly and enquiries starting to come in after only a few months of the site being published. Click here to see how we went about it ?. Check other people who've succeeded with this method Check the Online Video Tutorial Guide Click here to get answers "From the Horses Mouth" ! If you're a Tourism operator [or plan to become one] and you'd like to join our Forum for local Tourism operators, you're welcome to subscribe below.
If you need assistance with registering your website and getting started, email us for an introductory meeting to discuss how we might be able to assist you to get started and make the most of your investment in time and effort. Click here for some useful If it all seems to overwhelming, maybe this We can also advise on the following:
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