Internet Marketing

The following describes our recent experience and success with internet marketing in our own businesses. 


Internet Marketing South Coast NSW - Why South Coast Vacation Packages ?

Way back in the late 1990's we began marketing The Bower with the 'best of breed' tools [that we could justify] for building websites, e newsletter systems and all the various elements necessary to gain a significant share of natural [or organic i.e. un-paid] website traffic.

This worked and was OK as far as it went, but in each case, we had to research the market for each element of our overall solution and then integrate it into our pre-existing website platform. This proved to be very time consuming and naturally we ran into various obstacles and pitfalls along the way.
After 10 years of working on the site [including a cosmetic "revamp" by a professional webmaster/graphic designer, we have been quite happy with the on-going return on investment from the site.


However, during that time, we observed many businesses attempt to transition their marketing efforts into the online world with a very high rate of failure. Therefore, we set about studying what made a few businesses succeed in the online world while so many others failed. As we began to accumulate this information,we saw the opportunity to share and discuss this with other people who were interested in getting business results from their on-line businesses. Pretty soon, this led to us being asked for advice on how they could "fix my website" to attract more traffic and Targeted Internet Marketing Services was born to provide a consulting service to assist these businesses to succeed with their electronic marketing strategies.
We also observed that the various local Tourism bodies were steadily evolving their processes and systems to move toward this new internet marketing model. However, the scope of these organisations was to promote tourism and accommodation within their local government boundaries and hence their branding was necessarily limited to promote the advantages of their particular district, rather than the South Coast as a regional destination. Meanwhile, a number of private companies had developed websites to promote the South Coast generally [with varying levels of success], or a particular element of the Coast such as South Coast rental accommodation.
We felt that an opportunity existed to develop an online business for the South Coast region that is designed to promote packages of specialty experiences, including but not limited to an accommodation component and a range of activities and services to meet the guests particular interests and needs.
In other words, one great website for tourists that brings it all together in one place, and will ultimately enable the guest to make all of their travel arrangements and bookings for accommodation, activities [and if applicable transport] within the one booking system interface.
We decided to do this with a personal touch, based on our own research and experiences within the region and giving the opportunity for both previous guests and visitors to the regionas well as local tourism businesses to add content and details about their own experiences and/or their offering to the visitor or guest.
To do this, we felt we need to find a platform that would provide an integrated set of internet marketing services that would enable us to succeed in attracting quality traffic in an already fairly crowded market.
So far, the results have been very encouraging, with traffic building rapidly and enquiries starting to come in after several months of the site being published.

Done

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