South Coast Web Development ...

South Coast Web Development ... [Continued]

Have you experienced any of the following? 

  • Information overload about where to start with building a website/Blog 
  • Emails ‘Missing in Action’ in cyberspace 
  • Hoax email warnings !! 
  • Online threats like SPAM, phishing attempts, spyware, adware, viruses, online scams, sites with adult content and identity fraud. 
  • Managing group emails and making sure they actually get delivered 
  • Missing Files or emails on your computer?
  • Not sure if you can believe the web traffic claims made by directory sites?

If so, you're not alone !

We've been wrestling with these issues [and more] ever since we started using PC's and Windows software in the last century !!

Online technologies are evolving at a rapid rate! Are you one of those businesses that is finding it a challenge to keep up with the fast-paced, global world?

Individuals and organizations can benefit from our 20 years of experience in designing and implementing technology solutions and successful internet marketing platform that will help you to get the best return on your investment in your internet presence.

South Coast Web Development ... [Continued]

Some common questions are: [click for more info]

  1. What is a Domain Name ?
  2. What sort of Web presence do I need ?
  3. What Tools do I Need ?
  4. How do I know if my traffic stats are good, or not ?
  5. How do I know if a directory site is worth listing with ?
  6. Google Page Rank - Why it matters ?
  7. How can I maximise returns from my web investment ?

Here's what one of our clients said: 

"In a small business like ours time is money and we can't afford to pay extra for administrative assistance. Since we reviewed our marketing strategy with Mark and selected and published the website solution recommended by Targeted Internet Marketing Services, more than half the enquiries we're receiving are now coming in by email, giving me the time to answer them properly without interrupting production during the day. Moreover, with email enquiries people are happy with a turnaround of 48 hours, whereas before, when they phoned me on the mobile, they wanted an answer [or a quote] right off the top of my head. Also, the quality of the enquiries improved because people have a much better idea of what we can offer and are "pre-sold" on our service. Therefore our revenue has increased quite dramatically" 

Tim Pakis, Director, Australian Timber Naturally.

Here's another new business website built by TIMS that's already achieving good search engine positioning and therefore generating significant and steady growth in web traffic. 

If you are looking to engage an SEO company for your website.. read these Google SEO tips first, before you do anything else, then check this Facebook community, and if you'd like to, contact us!

South Coast Web Development ... [Continued]

What is a Domain Name ?

A domain name provides a unique identity on the Internet.
Think of it as your address on the Internet. It relates to an IP Address and is how your web site is found on the Internet. The domain makes up part of the physical address example

Many businesses register a domain name purely based on their business name [or brand] which is fine as far as that goes. However, this course of action [alone] may limit your scope for maximising search engine visibility to your target market.

If you would like advice and assistance in checking the domain names available to you, Contact Us at South Coast Web Development or phone 02 4471 8666 for a no-obligation consultation.

South Coast Web Development ... [Continued]

 What sort of Web presence do I need ?

From our experience at TIMS South Coast Web Development, small business and non profit web site requirements fall into 3 main categories:

  1. Basic "electronic brochure" web page[s] that simply displays your information [mainly to the people who know where to find it by name, mostly your existing members or clients] 
    For example;
    Southpoint Building Services and Bingie By The Sea
  2. Content Management System websites that is integrated into an existing network [maybe a community network or a national peak body e.g. for a sport or franchisee network for businesses] that generates interest and traffic by the volume of other users that are participating.
    The sophistication of this can range from a single page e-brochure to a very comprehensive website including e-commerce and a full suite of functionality built-in:
    For example; Gallery of users community and business websites
  3. A search engine optimised site that is designed to attract qualified targeted web visitors that are highly interested in the theme [information] offered within the site and is therefore a fertile source of new business [or membership] growth. For example; South Coast Gems

If you need assistance with registering your website and getting started, [click here to email or phone 4471 8666] for an introductory phone [or email] discussion to determine how we might be able to assist you to get started and make the most of your investment in time and effort.

South Coast Web Development ... [Continued]

What Tools do I Need ?

If you prefer to explore and trawl the web yourself, you might save some time by scanning the list below for various software and services that we've had experience with and [in most cases] can recommend.

Getting started ...

Now that you've got a beautiful looking website ...

South Coast Web Development ... [Continued]

How can I know if my traffic stats are really any good ?

While having 'analytics' [or site statistics] software on your own website is critical to measure your success. It's difficult to know if your stats are really very good unless you have something to compare them to .... in other words, how do I know if 50 unique visitors per day/month is good, or not ?

While it is by no means a perfect measure, ... Alexa’s traffic rankings are based on the anonymous usage patterns of one of the largest and most global samples of internet users available in the world. This web service enables developers to add high-quality web traffic intelligence directly into their web sites and applications.

This data can be used internally to make business decisions such as where to most effectively advertise, or externally, when prioritizing aggregated information on a web site. Whether seeking the top 100,000 web sites in the world, or the top 1,000 in Australia, the Alexa Top Sites web service allows businesses to gauge rankings for web sites in over 70 countries.

A site’s ranking is based on a combined measure of reach and page views computed over a trailing 3 month period. Reach is determined by the number of unique Alexa users who visit a site on a given day. Page views are the total number of Alexa user page requests for a site. However, multiple requests for the same page (URL) on the same day by the same user are counted as a single page view. The site with the highest combination of users and page views is ranked #1. Traffic rankings list entities at their top level domains only (e.g.

Subpages within a domain (e.g. or subdomains (e.g. are not ranked separately unless they are identified as personal home pages or blogs. For more details about Alexa traffic rankings please see

To join Alexa’s user community and contribute to more accurate traffic rankings, download the Alexa Toolbar at

South Coast Web Development ... [Continued]

How can you assess a website ?

On how it looks, or by getting a handle on how many website visitors it actually attracts ? For those of us with limited budgets, the paid traffic measurement tools are out of the question, but there is a free tool called Alexa, that is a pretty good proxy, from a sampling of about 10m people around the world.
In my experience it's far from perfect, but I find it gives me a much better idea of real web traffic to a site than relying on what the web owner/developer claims. Here's a link to the tool to see if a claim for traffic numbers is real. See Click here to test if a website traffic claims are real

South Coast Web Development ... [Continued]

Click the link to see what Google is saying about how its Page Rank measures the authority of a website, not just its popularity -

Click here for more info on why PageRank matters.

  1. Google Adwords
  2. Facebook Advertising
  3. Running e-Bay auctions on the side
  4. Other affiliate options
  • How to engage your web visitors with a web blog and e-news
  • e-news management - "setting up a system without falling into all the traps along the way"

South Coast Web Development ... [Continued]



Maximizing your returns from your web presence

And if [or should we say when] you've now got heaps of traffic ...

How to make some money on the side with:

If you're starting to conclude [like I did eventually] that an integrated set of tools that all work together would be a smart way to go, here's a useful set of downloadable website tools that we can recommend highly.

If you're looking for a seriously powerful marketing 'engine' to automate your sales and marketing processes, you could do worse than look into the following:

If it all seems to overwhelming, [back to the information overload stage] maybe this decision making tool can assist you.

If you've read this far, you're probably quite interested in [maybe driven by ?] how the convergence of technology and marketing are enabling the small and medium organizations to compete with the big guys, especially where they are focused on a niche market. If that is where you're at, you might like to join this South Coast operators forum which shares information on e marketing and the related topics of interest. Click here for a preview.

Click here to check out a Gallery of users community and business websites

With this system, even if you are not familiar with computers... you can treat the system like a word processor for the web [see suggested approach below]. It may take a little while, but you can do it. Thousands do.

In brief, you make pages and add content to those pages. content management where you control your website.

and a sample new business website that is generating significant web traffic

South Coast Web Development ... [Continued]

South Coast Web Development ...

Whether you're a non-profit community association or a small business with limited resources available to tackle technology, we can apply over 20 years of experience in designing and implementing technology solutions [including more than 10 years of successful practical internet marketing] to assist you to get the best return on your investment in your internet presence.

Targeted Internet Marketing Services aka South Coast Web Development

Phone: 02, 4471 8666

The Bower, George Bass Drive NSW, 2537 Contact Us

Specializing in helping business and community organizations to make the Internet work for them with improved results and achievement of desired outcomes.

This involves a 3 step process

  1. review of the strategic aims of the organization,
  2. specification of the functions required by the organization
  3. development of a strategic plan to implement a targeted marketing program designed to achieve your aims.

See our website here

South Coast Web Development ... [Continued]

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